I completely understand how collaboration leads to great innovation and opportunities. What I did't get was why someone would freely lend their knowledge, skills and abilities to an initiative. Now I am a little more clear. The idea of being free to contribute (what and how much) is a nice break from the typical organizational structure. But still, doing it for no pay??? The key is tapping into what motivates people...letting them do what triggers their interest and expertise. A side benefit is experience, exposure and connections. With this in mind, I can see how production is occuring by peer pioneers. The three conditions tied it all together for me. 1. the object of production is information or culture. 2. tasks can be chunked into small pieces for individuals to contrinbute. 3. costs of intergrating those pieces into a finished end product must be low.
Check out a similar blog on peering from one of my colleagues.
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